Minimum subscription
100,000 housing asset records (£0.05 each)
Labs program
Build investable housing intelligence in 90 days
Each Labs member subscribes to a minimum of 100,000 housing asset records complete with public data strand attributes at £0.05 per record and joins a focused three-month beta.
What you build inside Labs
- • Data foundations blended from compliance, repairs, energy, and resident wellbeing signals.
- • Predictive and AI services with transparent lineage and configurable guardrails.
- • Applications and workflows landlords can activate directly from the registry.
Program duration
3 month beta build
Cohort cadence
New Labs cohort every 12 weeks
Activate governed data access
Select your target geography and unlock asset, compliance, and works intelligence for the landlords you serve.
Prototype with field feedback
Operate inside our consent-built workspace with direct landlord input and anonymised validation data.
Deliver a production playbook
Ship a deployable workflow, predictive model, or console application backed by auditable provenance.
Program cadence
A predictable rhythm for every cohort
Month 0 — Orientation
- • Select portfolio coverage and confirm data contracts with the Krowd team.
- • Complete onboarding to the Labs workspace and provenance guardrails.
- • Frame your problem statements with participating landlords and tenants.
Month 1 — Build sprints
- • Blend registry data, live telemetry, and domain knowledge into working prototypes.
- • Join weekly product reviews with housing operators and Krowd experts.
- • Stress-test consent flows, explainability, and partner integrations.
Month 2 — Beta launch
- • Run controlled pilots with curated resident and asset cohorts.
- • Capture evidence packs, ROI signals, and impact narratives for landlords.
- • Refine commercial packaging ahead of the cohort showcase.
Month 3 — Showcase & funding
- • Demo outcomes to every landlord whose stock powered the cohort.
- • Pitch to invited backers spanning VC, SEIS, and Innovate UK programmes.
- • Graduate into the Krowd Accelerator with tailored go-to-market support.
Mentors
Meet the advisory panel
Each cohort is paired with industry operators, policy specialists, and investors who ensure that your product and commercial models are resilient from day one.
Natalie Salunke
Legal strategy & governance
Former Head of Legal at Venda and NetSuite. Guides high-growth tech ventures on strategic legal leadership, governance, and cross-border compliance, drawing on global experience as a multilingual General Counsel.
Leon Tatlock
Founder - Krowd
Visionary founder reimagining how people and systems interact through shared intelligence. Leads The Krowd — a civic technology platform turning fragmented asset data into collective insight — to empower residents, organisations, and innovators to co-create sustainable, transparent, and accountable communities.
David Bowes
Human capital & organisational design
Seasoned C-suite advisor with 15+ years leading transformation across people, culture, and performance. Guides founders on building scalable organisations, aligning human capital with strategic growth, and embedding culture as a driver of long-term value creation.
Vince Potter
Business growth & technology integration
Entrepreneur with over 25 years leading ventures across technology, finance, and operations. Guides founders on scaling through strategic growth, systems integration, and acquisition—bridging the gap between technical innovation and commercial execution.
Russel Horgan
Data systems & financial modelling
Senior Business Analyst with 25+ years bridging finance, energy, and technology. Guides ventures on data architecture, systems integration, and analytics strategy—translating complex information flows into operational insight and sustainable business performance.
Chris Carr
Housing law & built environment
Property lawyer with extensive experience across housing, development, and real-estate finance. Combines legal expertise with a passion for innovation, guiding founders on regulatory compliance, modern construction methods, and embedding wellbeing and safety into the built environment.
James Cummins
Product architecture & technology
Head of Product & Technology at Shrap and long-time startup advisor. Brings 15+ years of experience turning early concepts into scalable, investor-ready products — guiding founders on technical architecture, product-market fit, and sustainable innovation across fintech and civic technology.
Chris Sheerin
Partner, construction & regeneration
Director at GMEC Development & Lettings and Project Manager. Combines 30 years in construction and property development to guide founders on sustainable building practices, community regeneration, and socially responsible asset transformation.
Melisa White
Resident ambassador, leaseholders
Founder of Leaseholders.co.uk and KindStay. Challenges systemic barriers in housing by combining technology, empathy, and design thinking to build resident-centred solutions that restore trust, wellbeing, and humanity to where people live.